Think of something you can’t touch, taste, or smell.  Like rainbows, or that joyous feeling when a fresh episode of your favorite show hits Hulu.  Congratulations . . . you may have just come up with Coca-Cola’s next flavor.  (???)

Coca-Cola’s second limited-edition drink, Coca-Cola Zero Sugar Byte, will have an island created in Fortnite Creative where guests can play four different games in the metaverse, including The Castle.https://t.co/TivHu9CQI8

— MarketWatch (@MarketWatch) April 4, 2022

Back in February, they released a new soda called Starlight that’s supposed to taste like outer space.  Now they’ve got another one that’s supposed to taste like PIXELS.  It’s called Coca-Cola Byte, and it’ll be available through their website starting May 2nd.

It’s not clear what it REALLY tastes like, but it’s supposed to appeal to gamers.  A virtual version of it actually debuted in the game Fortnite last month, probably to generate buzz.  And it sounds like more of these abstract flavors are on the way.