Men’s grooming may be more popular than ever . . . but asking the average guy to just WASH HIS FACE the right way is still a bridge too far.

According to a new survey, only 24% of men wash their face with a soap that’s specifically made for faces.  56% just use hand soap or body wash . . . 17% only use water . . . and 1% don’t wash their face at all.

That’s a big contrast with women . . . who are three times more likely than men to wash their face with a soap that’s actually designed for face washing.

The survey also found 60% of men never moisturize their skin . . . versus 17% of women.